4 minute sprint: Adapting to Market Shifts

Summary

Adapting to market shifts is critical for any business, and even more so for B2B SaaS founders looking to scale past their first 100 customers. Philip Kotler, a cornerstone in modern marketing theory, noted that "Marketing is a race without a finishing line." In the volatile tech landscape, this couldn't be truer. Companies like Netflix have excelled by continually adapting to market shifts, pivoting from a DVD rental service to an online streaming giant. By understanding market trends, customer behavior, and competitor strategies, you can navigate your company through the rough seas of change and come out ahead.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade your subscription to 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.