4 minute sprint: Value-driven Content Creation

Summary

Avinash Kaushik, Digital Marketing Evangelist at Google, was once quoted as saying, "Content is anything that adds value to the reader's life." -. Creating value-driven content is not an add-on but an imperative for B2B SaaS founders who are looking to scale past 100 customers and significantly reduce their Customer Acquisition Cost (CAC). Companies like HubSpot have harnessed the power of content to establish themselves as thought leaders in their industry, and in this 9 in IX topic, we'll delve into how you can do the same.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade your subscription to 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.