4 minute sprint: Building A Feedback Loop

Summary

Modern day marketing expert Jay Baer stresses that "Haters are not your problem, ignoring them is." This underlines the necessity of creating effective feedback loops within your B2B SaaS business. A feedback loop is not just a channel for customer complaints or praise; it’s a dynamic system that enables you to continuously improve your product and provide value to your customers. Companies like Adobe have leveraged feedback loops effectively to refine their products and services. Through this 9 in IX topic, we'll help you understand why building a robust feedback loop is integral to scaling past 100 customers and reducing your Customer Acquisition Cost (CAC).

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade your subscription to 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.