Summary

As Seth Godin once put it, "Everyone is not your customer." This illuminating principle captures the essence of why defining an Ideal Customer Profile (ICP) is so important for your B2B SaaS business. As a founder, understanding exactly who your ideal customer is, can be the compass that guides every decision in your marketing strategy, especially as you aim to scale past the 100-customer mark and lower your Customer Acquisition Cost (CAC).

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade your subscription to 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.