4 minute sprint: Email Marketing Best Practices

Summary

Email marketing stands as one of the most impactful channels for B2B SaaS businesses, offering direct communication with potential clients and partners. Embracing best practices – from cultivating a clean email database, utilizing nurtures over single touchpoints, to the science of crafting compelling CTAs and constant optimization through A/B testing – ensures that this channel remains not only viable but highly profitable. As the digital ecosystem grows more crowded, leveraging these email marketing strategies will be the linchpin of successful and cost-effective engagement.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade to the 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.