4 minute sprint: Introduction to Generative AI

Summary

In the realm of modern marketing, Andrew Ng, co-founder of Google Brain, rightly posited, "AI is the new electricity." As we stand at the forefront of the Fourth Industrial Revolution, generative AI, epitomized by tools like GPT-4, is sculpting a new horizon for B2B SaaS marketing. While some skeptics fear the overshadowing of human prowess, the confluence of human creativity and AI capabilities promises to usher in an era of enhanced and accelerated results. Brands that navigate this synergy stand to redefine demand generation and forge an enviable competitive edge.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade to the 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.