4 minute sprint: Pricing Strategy Tweaks

Summary

When it comes to SaaS, getting your pricing strategy right is pivotal for scaling past that elusive 100-customer mark. "Pricing is actually a pretty simple and powerful lever to pull. But damn, is it painful," says Tim Ferriss, author and entrepreneur. Pricing is not just about numbers; it's a reflection of your brand, your market positioning, and your value proposition. In this segment, we will guide you through the fine art of tweaking your pricing strategy, focusing on methodologies and tactics that will lower your Customer Acquisition Costs (CAC) while scaling your customer base.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade to the 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.