Summary

The business world is a battlefield, and as Michael Porter, an authority on competitive strategy, once said, "The essence of strategy is choosing what not to do." In the context of B2B SaaS, understanding your strategic position is crucial for long-term success. SWOT analysis—a study of Strengths, Weaknesses, Opportunities, and Threats—provides an insightful framework to evaluate your business. This analytical tool has been leveraged by companies like Microsoft to set them apart in competitive markets. Today, we'll delve into how you can perform a SWOT analysis to sharpen your strategic focus, especially as you work to scale beyond your first 100 customers.

4 minute sprint is the free audio portion of the subscription-only 9 in IX Marketing Scrum, which is a 2X weekly 9-minute content drop that helps B2B SaaS Founders scale past 100 through fast, focused, accelerated learning of 9 core Demand Gen marketing fundamentals: 1. Clarity on who you are; 2. Clarity on who you serve; 3. Clarity on your competitors; 4. Identifying and leveraging market trends; 5. Creating value for prospects and customers; 6. Engaging prospects and customers; 7. Creating Signature Offers; 8. Finding and reaching prospects and customers; and 9. Marketing AI-enablement.

Each content drop addresses one topic related to 1 of the 9 Core Competencies of Demand Gen marketing. Content drops are curated by XPROMOS from best practices and insights from world-renown marketing experts, brands, and campaigns.

Upgrade your subscription to 9 in IX Marketing Scrum to get a 5-minute playbook, Action Step, and Generative AI prompts with each content drop.